Email footers are the closing section that appears at the bottom of every message you send. While website footers focus primarily on navigation and branding, email footers serve a critical legal purpose. Global anti-spam regulations—including CAN-SPAM in the United States, GDPR in Europe, and CASL in Canada—mandate strict requirements for commercial messaging. To maintain compliance and protect your sender reputation, every email footer must include a clear unsubscribe mechanism, a valid physical mailing address, and your organization's identity.

Compliance and Deliverability

Skipping required elements like unsubscribe links and your physical address can lead to hefty fines, severe deliverability issues, and direct routing to the spam folder.

The Footers list

Manage Your Saved Footers

Access your complete library of email footers from a single dashboard. Quickly search by name, track creation dates, and edit or delete existing layouts to keep your legal compliance and branding up to date.

Test on mobile

Footers often need the most adjustment on mobile, where horizontal layouts collapse into stacked columns. Use the quick view toggle in the toolbar to preview your email on small screens, ensuring your text remains readable and your unsubscribe links are easy to tap.

Make the unsubscribe link obvious

Don't bury your unsubscribe link in microscopic text or low-contrast colors. If recipients can't easily figure out how to opt out, they will take the fastest alternative: marking your email as spam. High spam complaints directly damage your sender reputation and ensure future campaigns land in the junk folder.

Footers are read-only in the email editor

Footer content is read-only within the email editor. To update the text or layout, you must edit the footer directly from the Footers section.

Managing Edit History

The editor toolbar features a Save button that activates the moment you make a change. Use the Undo and Redo buttons to easily step backward or forward through your edit history.

Common Questions and Troubleshooting

Skipping it can result in fines, deliverability problems, and emails landing in spam. Recipients who can't find it will mark the email as spam, hurting your sender reputation.

Footers that look fine on desktop can break on small screens. Use the mobile preview in the editor to ensure text is readable and links are tappable at phone widths.

Open the email, click Settings, go to the Design tab, and select 'None' from the Footer dropdown.

Built byHuman

This content was designed and written by a human.

Email Footers

The Footers list

Manage Your Saved Footers

Common Questions and Troubleshooting

What happens if I forget an unsubscribe link?

Why does my footer look broken on mobile devices?

How do I remove a footer from a specific transactional email?