Ten people. The marketing operation runs anyway.
Running it all by hand today, the retainer, the freelancer, the half-configured platform, still costs real money and still needs someone to drive it. The AI does the execution now, at consumption cost, while you approve the direction. Consolidate the stack today, and hand over a running operation when you're ready to hire.
The marketing has no natural owner
You are past the one-founder stage and short of hiring a specialist for every function. The marketing tasks pile up in a project board or in the founder's head, and nobody on the team wants them. The ops generalist looks after the website because no one else will. The PM who was asked to handle the site as well resents it, because it is not their career.
Meanwhile the stakes rose. There is a revenue number now. The site looks stale enough that prospects wonder whether the company is still alive. The investor keeps naming marketing in the growth conversation, so you nod and mention the hire.
At the one-founder stage marketing was a tax on your time. At this stage it is a visible gap, and it costs revenue rather than attention.
The stack next to the platform
What a ten-person team runs today, in one column, and what one platform covers in the other.
The stack a ten-person team runs | Giant Context | |
|---|---|---|
First six weeks | A handful of disconnected tools, each with its own login, some content in each, and no consistent voice across any of them. | A full site refresh, a regular posting cadence, a welcome flow, and a chat widget answering questions. |
Year-one cost | Several subscriptions plus the hours it takes each week to run them. | Consumption cost. At moderate use, a small fraction of a salary. |
Ramp time | Time spent configuring and connecting each tool before any of them talk to each other. | Output in the first week. Context ingested once, applied everywhere. |
Single point of failure | The knowledge lives in whoever happened to set each tool up. | The context stays with the business, not one person. |
What the hire costs
Industry salary data, not a customer result. Sources below.
$0 k–$250k
a fully loaded head of marketing in the US, depending on market and title
You approve and you do not draft
The interface is the AI, not another dashboard your team will not log into. Website, email, forms, chat, knowledge base and marketing CRM sit on one bill. Because the platform speaks the protocol your team's tools already use, someone can ask which pages went live this week from Claude Desktop instead of opening one more tab.
The stack it replaces
Individual pieces adopted over time, running without a shared owner.
Three objections
Then this is a tool for that person rather than a substitute for them. A marketer who owns the function directs Giant Context instead of building the operation from zero. It is most useful before the hire, or when the role is being moved toward strategy.
Your sales pipeline and deal stages, your product analytics and paid ads. Keep your sales CRM, keep PostHog, keep your ad accounts. The platform covers the marketing side.
Not yet. Giant Context is an early alpha, and it is built for sales cycles shorter than a Fortune 500 procurement review. There is no SOC 2 report today. The security page says what there is.
Sources
- [1]ZipRecruiter
- [2]Glassdoor
Fully loaded cost estimated at 1.25–1.4× base salary.
Checked September 2026.
Defer the hire and keep the output
Ask for early access and run Giant Context beside your stack for a few weeks, then compare. You approve the direction. The AI does the execution.