Leave HubSpot. Keep the contacts, the site, and the sends.
You pay HubSpot somewhere between $20 and $3,000 a month and use maybe a third of it. Leaving feels like a project nobody has time for. Here's the honest version: three waves, sequenced over a few weeks, with HubSpot alive as a fallback the whole way.
Who this is for
The feature list is enormous and you use a slice of it. Your contacts are in there, your emails are in there, some landing pages are in there. Doing it yourself keeps getting put off because nobody has time to figure out what to do with 20,000 contacts, 500 emails, and 300 pages.
You want out. You want the contacts to keep getting emails, the site to keep working, and one bill that scales with use instead of a bundle you only partially need. This page is the honest version of how the move goes — and it says plainly where Giant Context is a downgrade, because for some HubSpot use cases it is.
Three waves, not one big switch
HubSpot is three or four products in one, so the move happens in waves. Running them all at once is a bad idea. Sequence them over four to eight weeks.
CMS and pages
Move the marketing site and landing pages off HubSpot CMS. The pages are scraped, drafts reviewed, then a subdomain cutover for one to two weeks before the root domain moves. Keep the CMS subscription active as a fallback. This is the visible, external part.
CRM
Export contacts, companies, deals, and engagements as CSV. Contacts and companies import into Giant Context's CRM; custom properties are mapped during import. Reconcile any contacts created between export and cutover. Keep HubSpot CRM read-only for 30 to 60 days for reference.
Email and forms
The riskiest wave. Sender reputation is transferable but not portable — it has to be warmed up on the new sender domain. Set up DKIM, SPF, and DMARC, then ramp volume over two to three weeks while sending in parallel through both. Keep HubSpot Marketing Hub alive for at least 60 days after cutover as the fallback.
The part to read carefully: deals become activities
No pipelines. No segments. A self-filling timeline.
Giant Context's CRM is Contacts, Companies, and an activity timeline. There are no deals and no pipelines. When you export your HubSpot deal records, their history lands as timeline activities on the contact — the pipeline itself does not carry over. If you live in HubSpot's deal flow every day, this is a downgrade for that use case, and you should weigh it before you move. Dynamic smart lists don't map to a feature either: Mind picks who to email per send, reading the same contact properties the smart list was built on, so the membership rules become context Mind reads rather than a saved segment.
What carries over
What doesn't carry over
Giant Context is a marketing platform with a CRM attached, not a mature sales and service suite. If your team lives in HubSpot Sales Hub every day, migration is a downgrade for that use case.
Sales Hub and Service Hub deep features. Pipeline automation, sequences, playbooks, ticketing, and support SLAs don't come across. Wave 2 moves the data; it doesn't replicate the sales-workflow tooling.
Workflows. Simple ones translate — new contact triggers a welcome email. Complex ones — multi-branch, wait-for-event, goal-based — don't, and each needs manual re-thinking. Giant Context's automation is AI-driven recommendations and drafts, not branching trigger trees.
Chatflows and the chatbot builder. Giant Context's chat is AI-backed from the same context pool — no branching script tree to program. Depending on how you used chatflows, that's a welcome simplification or a capability loss.
Custom reports, meetings and scheduling, ABM, and predictive lead scoring. Analytics today are simpler and AI-queryable, without a custom report builder — you rebuild quarterly reports as questions you ask the AI. Meetings aren't supported. Predictive scoring that relies on machine learning isn't on the roadmap; basic scoring is. Confirm each HubSpot integration you rely on has a Giant Context equivalent before you move.
What it costs, compared
HubSpot pricing scales aggressively by tier and contact count. Giant Context is one consumption bill that scales with sends, not seats.
Small setup
Marketing Hub Starter at $20/mo, capped at 1,000 contacts, with modest features.
Uptime plus AI usage at a founder cadence. Modest savings, much bigger capability upgrade on the AI side.
Mid-tier setup
Marketing Pro plus Sales Starter and 10,000 contacts runs about $1,200/mo.
About $15/mo uptime plus $200-600/mo of AI usage at a typical mid-market cadence — weekly blog, bi-weekly email to 10k, regular landing pages, AI-answered chat. Sending volume is included in that usage. Roughly $250-700/mo total.
Who saves most
Enterprise tiers run $3,600+/mo, each Hub escalating on its own.
Customers moving off HubSpot Enterprise see the biggest savings — and the AI does content production HubSpot would need a human marketer to produce.
Start with Wave 1
The site is the visible part and the safest place to begin. Point the AI at your HubSpot pages, review the drafts, and cut over a subdomain first — HubSpot stays live the whole time. Your sales team can keep HubSpot's free CRM tier while marketing moves. If you're on HubSpot Enterprise with a dedicated CSM and that's a dealbreaker, the honest answer is to stay until it isn't.