Leave HubSpot. Keep the site, the contacts and the sends.
You pay HubSpot somewhere between $20 and $3,000 a month and use maybe a third of it. Leaving is a project nobody has time for. Three waves, sequenced over a few weeks, with HubSpot live as a fallback throughout.
Who this is for
The feature list is enormous and you use a slice of it. Your contacts are in there, your emails are in there, some landing pages are in there. Doing it yourself keeps getting put off because nobody has time to figure out what to do with 20,000 contacts, 500 emails and 300 pages.
The only migration tooling today is the scrape. The platform reads your live site and drafts equivalent pages from it. Contacts, emails, forms and workflows are a manual move.
You want out. You want the contacts to keep getting emails, the site to keep working and one bill that scales with use instead of a bundle you only partially need. This page describes how the move goes and where Giant Context is a downgrade, because for some HubSpot use cases it is.
Three waves, not one big switch
HubSpot is three or four products in one, so the move happens in waves. Running them all at once is a bad idea. Sequence them over four to eight weeks.
- Wave 1 · Weeks 1-3
CMS and pages
Move the marketing site and landing pages off HubSpot CMS. The AI reads the live pages and drafts equivalents, you review the drafts, then a subdomain cutover runs for one to two weeks before the root domain moves. Keep the CMS subscription active as a fallback. This is the visible, external part.
- Wave 2 · Week 4
CRM
Export contacts, companies, deals and engagements from HubSpot as CSV. There is no importer for that file, so entering the contacts into Giant Context's CRM is a manual step. Reconcile any contacts created between export and cutover, and keep HubSpot CRM read-only for 30 to 60 days for reference.
- Wave 3 · Weeks 5-11
Email and forms
The riskiest wave. Sender reputation does not move with you. It has to be built up on the new sender domain. Set up DKIM, SPF and DMARC, then ramp volume over two to three weeks while sending in parallel through both. Keep HubSpot Marketing Hub alive for at least 60 days after cutover as the fallback.
Deals and pipelines do not carry over
Giant Context's CRM is Contacts, Companies and an activity timeline. There are no deals and no pipelines, and nothing imports your HubSpot deal records. If you want a deal's history on a contact, it goes in by hand as timeline activities. The pipeline itself does not carry over. If you live in HubSpot's deal flow every day, this is a downgrade for that use case, and you should weigh it before you move. Dynamic smart lists don't map to a feature either. The AI picks who to email per send from the contact properties the smart list was built on, so the membership rules become context the AI reads rather than a saved segment.
How each piece moves
What doesn't carry over
Giant Context is a marketing platform with a CRM attached, not a mature sales and service suite. If your team lives in HubSpot Sales Hub every day, migration is a downgrade for that use case.
Sales Hub and Service Hub deep features. Pipeline automation, sequences, playbooks, ticketing and support SLAs don't come across. Wave 2 moves the contact data by hand. It doesn't replicate the sales-workflow tooling.
Workflows. None of them import, and Giant Context's automation is AI-driven recommendations and drafts, not branching trigger trees. Multi-branch, wait-for-event or goal-based workflows have no equivalent and each needs re-thinking.
Chatflows and the chatbot builder. Giant Context's chat is AI-backed from the same context pool, with no branching script tree to program. Depending on how you used chatflows, that's a welcome simplification or a capability loss.
Custom reports, meetings and scheduling, ABM, and predictive lead scoring. Reporting today is open, click and unsubscribe rates per send and per-contact activity on the CRM timeline, without a custom report builder. Meetings and predictive lead scoring aren't supported. Confirm each HubSpot integration you rely on has a Giant Context equivalent before you move.
What it costs, compared
HubSpot pricing scales by tier and contact count. Giant Context is one consumption bill that scales with use, not seats.
HubSpot | Giant Context | |
|---|---|---|
Small setup | Marketing Hub Starter at $20/mo, capped at 1,000 contacts, with modest features. | Uptime plus AI usage at a founder cadence. Modest savings and a much bigger capability upgrade on the AI side. |
Mid-tier setup | Marketing Pro plus Sales Starter and 10,000 contacts runs about $1,200/mo. | About $15/mo uptime plus $200-600/mo of AI usage at a typical mid-market cadence of a weekly blog post, a bi-weekly email to 10,000 contacts, regular landing pages and AI-answered chat. Sending volume is included in that usage. Roughly $250-700/mo total. |
Who saves most | Enterprise tiers run $3,600+/mo, each Hub escalating on its own. | Customers moving off HubSpot Enterprise see the biggest savings. The bill also includes content production that would otherwise be a separate cost. |
Start with Wave 1
The site is the visible part and the safest place to begin. Point the AI at your HubSpot pages, review the drafts and cut over a subdomain first. HubSpot stays live the whole time. Your sales team can keep HubSpot's free CRM tier while marketing moves. If you're on HubSpot Enterprise with a dedicated CSM and that matters to you, stay until it doesn't.